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Spotify launch wrapped 2022: Bad Bunny, Taylor Swift most streamed artists of the year

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Spotify unveils its 2022 Wrapped campaign - anchored by highly anticipated year-end personalized replay experience for users

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announced the platform’s top artists, songs, albums and podcasts of the year.

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Bad Bunny were once again leading the pack, being the most streamed artist globally on Spotify for the third year in a row.

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The Puerto Rican rapper and singer’s tracks generated more than 18.5 billion streams so far this year on Spotify, and his album “Un Verano Sin Ti” was the No. 1 most-streamed album worldwide this year

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Spotify celebrates Bad Bunny's achievement in various Wrapped 2022 promotions, including out-of-home billboards

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posters in multiple cities inviting fans to find the top-streamed artist in a word search. Over the next week, Spotify also will roll out an Easter egg for Bad Bunny on the platform

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When users like or tap the heart on one of his tracks, it will transform from Spotify’s classic green heart to Bad Bunny’s iconic red heart.

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Taylor Swift was Spotify's second most streamed artist (and most streamed female artist of the year) for 2021, repeating.